Sony Bravia XR-55X90K 55-Inch 4K UHD Smart TV

Sony Bravia XR-55X90K 55-Inch 4K UHD Smart TV

Want a TV that makes everyday viewing feel more cinematic? The Sony Bravia XR-55X90K brings detailed 4K visuals to life with Full Array LED and intelligent picture processing. Its Cognitive Processor XR creates natural contrast, realistic colors, and impressive depth across bright and dark scenes. XR Triluminos Pro further enriches colors for a more lifelike picture. Acoustic Multi-Audio helps sound feel better aligned with what happens on screen. With Android TV, built-in Chromecast, Apple AirPlay, and Google TV features, entertainment stays easy to access.

Cognitive Processor XR

The processor analyzes picture content like the human eye, refining contrast, color, and depth to create more natural-looking visuals across movies, shows, sports, and everyday viewing.

Acoustic Multi-Audio

Positioning tweeters work alongside full-range speakers to place sound closer to the action, creating a more immersive experience where dialogue and visuals feel naturally connected.

Sony Bravia XR-55X90K 55-Inch 4K UHD Smart TV Key Highlights

• Cognitive processor mirrors human vision for stunning lifelike pictures.
• Full array LED zones boost deep blacks and highlights.
• Ultra fast refresh rate keeps fast sports action silky smooth.
• Acoustic audio places sound exactly where action happens onscreen.
• Google TV organizes subscriptions and favorite content effortlessly.
• Seamless smartphone cast lets you mirror media instantly anywhere.

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